Identité visuelle - Motion Design
A presidential campaign that breaks with traditional codes and creates a unique tone, with references to progressive movements around the world and to 50 years of social and civil rights movements.
An identity that embraces its difference. It wants to speak to different audiences, to those who don't feel involved in the political debate. A branding that is not austere and that conveys the candidate's optimism. And all without sacrificing the seriousness of the project.
At the beginning of 2022, two weeks before the announcement of the candidacy, I was contacted by the team of the former Minister of Justice, Christiane Taubira, to take part in the reflection on the visual identity of her campaign.
After various proposals from different designers, the visual identity I proposed was chosen to represent the candidate during her presidential campaign.
I did as much research as possible into the candidate, her history, her project as presented to me by her team and more general research into trends in visual language in politics.
Photographer : Stéphane Guiochon / Le Progrès
In addition to this work, I also produced the entire web design for the campaign site. The site includes both a part for consulting the major campaign promises and a part for getting to know the candidate better, as well as a section for commitments, donations and actions. The site uses the same codes as the visual identity and is designed to be easy to use and understand by everyone, without sacrificing the originality that is the hallmark of the visual identity.
Photographer : Joel Saget / AFP
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I am a graphic designer based in Paris, specialising in strong and colourful brand identities. Let's work together on projects that are worth working for.
© Bastien Giot - 2023 / Graphic Designer