In a highly competitive world of local beers, the visual universe of each brewery must be unique and up to date. Founded in 2014 in the Cotentin region of France, Brasserie de Sainte-Mère Église is one such local brewery, in keeping with its town's heavy historical past. Since its beginnings, the brewery has drawn its inspiration from visual codes referring to the Second World War and the period of liberation and the 40s and 50s. For example, the various beers currently feature illustrations of the pin-up girls from whom they take their names.
The identity I've come up with draws its inspiration from the graphic codes of the 50s, while adding a touch of modernity, in a friendly tone that appeals to everyone. The brewery's beers are those local beers that we like to share with friends, colleagues or lovers.